REBRANDING COACHELLA
Taking place in a unique location of a desert full of music and art, Coachella provides its attendees with an unforgettable getaway experience like a mirage. This rebranding is focused on the idea of a gateway to a dreamlike wonderland where reality blurs, exploring the surreal beauty of the desert landscape and transforming it into a dreamlike environment filled with fantastical elements.
This rebranding packaging includes an introduction to Coachella, promotion of the artist, and outdoor advertisement.
MOOD BOARD
MIRAGE I WONDERLAND I ETHEREAL I DREAMLIKE I SURREAL
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