SIITA
SIITA is a sustainable beauty brand committed to leaving no lasting traces behind in this world. With its zero-waste technology, SIITA's product packaging is made of eco-friendly biodegradable plastic. Reflecting their philosophy, this brand film for their perfumed hand cream conveys the message, 'what comes from nature goes back to nature.' Focusing on the sustainable characteristics of SIITA's products, natural elements are incorporated throughout the film.
The film begins with the main object reflecting the outer packaging of SIITA's perfumed hand cream. As a stone strikes the outer shell, the hand cream emerges, symbolizing birth from nature. The cream is then absorbed into the ground, leaving no trace but a blossoming of flowers- a powerful visual representation of SIITA's commitment to sustainability.
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NATURE I SUSTAINABILITY I SURREAL
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