FABRIK POTTERY
FABRIK POTTERY is a handmade pottery brand known for its signature mug cup design. This design, reminiscent of zen, is the focal point of this brand film. Elements from Karesansui(Japanese dry garden), such as rippled sand and rock, are incorporated. These elements symbolize tranquility and simplicity, aligning with the brand's ethos.
The transformation of the main object is accentuated by the use of contrasting materials, such as rock and chiffon. The chiffon curtain delicately wraps around the rock, transforming it into Fabrik Pottery's iconic mug cup. The subtle animations and transitions are designed to enhance the tranquil aesthetics, offering a serene viewing experience.
The space was designed to embody a tranquil atmosphere, featuring a Japandi-style interior that blends Japanese and Scandinavian design principles. The minimalist approach, with clean lines and natural materials, reflects the brand's commitment to craftsmanship and simplicity.
MOOD BOARD
HANDMADE I ZEN I TRANQUIL
STORYBOARD
